rewarding business. There are, however, certain practical limits to how much total dollar volume you can produce by yourself, but when you sponsor others as distributors, who in turn sell products and sponsor other distributors, you can greatly expand the potential sales volume generated by your efforts. You grow by sharing with others the opportunity you have and, in sharing, you add to what you already have.
    Translated into individual terms, there is a point where a distributor can generate income from his established repeat customers and also earn the percentages he is accruing from the distributors he has sponsored. This can amount to an estate. If a distributor remains with Amway, for example, and brings in his grown children also as distributors, he is entitled to pass on to them what he has built from his sponsored cadre. And that cadre can amount to a sizeable group of producers. Many Amway distributors earn incomes comparable to those of the presidents of major American corporations and live like landed gentry.
    I wonder what's the long-range future for the Amway idea. Obviously, the U.S.A. is still a mighty big country and the growth possibilities for Amway more distributors, more sponsors, more sales have lots of room from sea to shining sea.
    The answer could probably be in the foreign   markets,     where           75,000

in business for themselves. It is free enterprise at work, as they see it. The medium is the message. Yes, they see a chance to make money. But mostly they see a chance for individuals to advance themselves by their own efforts."
    The Amway idea, then, seems to be universal.
    The best recital of the Amway essence I found in Charles Paul Conn's book The Possible Dream:
    "Jay Van Andel says Amway's special quality is that it says to an in- dividual, 'Okay, work as hard as you want, live where you want to live. The opportunity to move up is here, now you do what you want with it.' That is a powerful challenge. For Amway, or any other company, to extend it to a person is to offer him a rare and valuable thing.
    "The dream of Rich DeVos and Jay Van Andel was to build a company that would offer all persons who seek it a chance to change their lives. Their dream was to offer those who would work for it a chance to build their own business, set their own goals, make their own future. That, they said, was the American way. And that is the dream they offer a possible dream, not a fantasy of a hopeless illusion but a dream that is anchored in the reality of a solid record of corporate growth."


Reprinted in part with permission from the Saturday Evening Post Company 1979.

distributors are already hard at work for the old school.
    I asked Jay about this. Can a business system like Amway fit into a foreign culture, say like Indonesia or some of the emerging Third World countries? His answer is not in terms of dollars, but in philosophy.
    "It's quite reasonable to expect what would happen when we went to Canada, which has essentially the same culture as ours. But we wondered what would happen when we went to Hong Kong or Japan or Malaysia. But the answer, strangely, is exactly the same as here, only perhaps even more so. These people take quickly to the concept of  being

Shoptalk:
Wire Wheels Demand Attention

ne of the extra touches that enhances the true classic beauty of the Excalibur is the wire wheel, a mark of added sophistication to the fine car fancier.
    But a word of caution. Maintaining the beauty of your wire wheels demands painstaking attention. Here are some "do's" for the Excalibur owner.
    After washing your car or wheels, spray the wheels with WD-40 and wipe with a soft cloth. This is for protection and a brilliant shine. Never use polish or abrasive cleaner on the chrome. Their application will remove chrome plating.
    For excessively dirty wheels, spray them with an engine degreaser (such as Gunk), then steam clean or wash the wheels

    If surface rust appears, navel jelly can be applied. After 15-30 minutes, the wheels can be washed clean. After drying, wipe wheels clean with a soft cloth containing lacquer thinner. Then spray with a clear lacquer to protect against further corrosion.
    Balancing tires on the real knock-off type wire wheels can only be done by spin balancing while on the car. Recommended is an Alemite-type balancer utilizing a Strobe light and vibration pick-up from the car frame. The direct bolt-on type wheel can also be spun on the car, or balanced off the car on certain machines.
    The wheel must be bolted to the machine using the wire wheel lug nuts. Do not use a machine which has cones or other devices to try to center the wheel.

    Following the above suggestions will guarantee that your wire wheels will play their gleaming role in the overall "classic" appearance of your Excalibur.