In every realm of human endeavor, there is innate in certain men the driving desire to produce something that excels with finality. When this is accomplished, the work is acclaimed a masterpiece by those who are in a position to know; it is recognized as a standard by which all other things of its kind are judged . . . This is true, whether the creation be the Taj Mahal, a Rembrandt painting, a Cellini sculpture or an Excalibur automobile.
      The Excalibur Automobile Corporation is the fifth largest domestic manufacturer of passenger automobiles in the United States. As the oldest and largest manufacturer of contemporary classics, it has set the standard for limited production automobiles.
      To understand the success of limited production automobile manufacturing, it is necessary to understand that its prosperity from the business viewpoint is not dependent upon a large number of sales, as the Detroit manufacturers ordinarily look at volume, but rather upon the development of a list of thoroughly satisfied customers. Excalibur has achieved this mark of success 30 to 40% of its annual sales are to previous Excalibur owners.
      Through the creative design and manufacturing genius of David B. Stevens and William C. Stevens, the dynamic brothers responsible for the Excalibur automobile, the business has flourished. They are not the first to have had the ambition to build the world's finest motor car. In 1921 the Duesenberg brothers joined forces to fulfill their dream of manufacturing one of the most luxurious and remarkably engineered motor cars ever made in America.
      Excalibur is not the only automobile available to the specialty car fancier, although, Excalibur and Avanti Motor Corporation share the distinction of being the only true manufacturers, because they design and build their automobiles from the ground up. This allows for integrity in design not available to the coachbuilder, who is forced to compromise in design by conforming to the limitations that come from customizing an existing automobile. The majority of the exoticars are built in California on a Detroit chassis.
      Bob Hall,  West  Coast  editor  of  Auto  Week  and  Automotive News,  referred  to  the  California  coach-

builders in an article in the March 1979 issue of Advertising Age. He said, "A new fad about to reach its peak is that of the home grown California weirdo cars. There is an entire fleet of them either available today or scheduled to go into production shortly."
      Unfortunately, many specialty car customizers are mavericks who either have no comprehension of government regulations or completely ignore them. Because these cars are built on titled Detroit products that already conform to government regulations, it is not necessary for these coachbuilders to meet any further regulations. Even though there is a need for this coachbuilding industry to be regulated, the government has found it difficult to enforce standards on the work done by coachbuilders as the life span of many of these firms is less than a year.
      The hand-built Excalibur is also a refreshing exception to the rule of Detroit mass produced automobiles. 90% of the manufacturing process is done by hand as opposed to about 20% on a Detroit product. There are nearly 100 craftsmen who take pride in their work as they lavish care and attention on each of the Excaliburs they create.
      Esquire Magazine referred to Excalibur as the "General Motors of the exoticar industry," and stated that "the warranty, high resale value, plus years of experience make this the best buy of limited production automobiles."
      The Excalibur is an exciting piece of machinery whether it be admired from a basis of engineering, workmanship or appearance. It has a proven appreciation value which is exemplified by the fact that some Series I Excaliburs are selling today for over twice the owner's original investment.
      To the discerning automobile buyer, the Excalibur embodies technological expertise and prestigious design it is an image of beauty and performance that could never be misinterpreted as mere luxury.


(An editorial statement by the Excalibur Automobile Corporation)

"Circle and Sword" is the official publication of Excalibur Automobile Corporation published quarterly for Excalibur owners and friends. Regular features include; Owner Spotlight, Letters to the Editor, Shop Talk and Clearing House. Inquiries should be directed to Nancy von Grossmann, Editor, Excalibur Automobile Corporation, 1735 South 106th Street, West Allis, WI 53214. Printed in Milwaukee, WI

President: David B. Stevens
Executive Vice President: William C. Stevens
Vice President: Raymond A. Besasie, Jr.
Treasurer: Daniel L. Wieselman
Secretary: Joseph C. Niebler
Director of Purchasing: Charles Ede
Plant Superintendent: Alan Hoelzer
Executive Assistant: Nancy Duecker
Director of Communications: Nancy von Grossmann
Parts and Accessories: Joseph F. Zarcone
Service Department: Gordon 0. Frank